SEO Tips

You probably get many offers for SEO services in your mail-box. SEO stands for “Search Engine Optimization” and it is a very important topic in Internet marketing. The first thing you should do is go and evaluate their website. What is the page rank? Do you like their website? Search for reviews about the company. The next thing is to check and find some information on SEO. You can start by looking at this video by Matt Cutts and then visiting the SEO page:

Social Signals and Market Research

Internet market research has evolved and changed, separating itself from the traditional market research practiced in the off-line world. This is a very logical response to the current changes social networking has caused in society.

Social Signals are the human element in search. They consist of things like Facebook likes, Facebook shares, tweets, re-tweets and pins.

The age of Social Networking may seem like the first time we are encountering social signals, but this is not the case. Word-of-Mouth, the office water-cooler chat, and the town-crier were the beginning of social signals. The Internet and its current developments has caused a big revolution in everybody’s lives. Watch the following video by Lee Rainie of the Pew Research Center:

Google Trends for Market Research

Market Research is changing and its drop in popularity in the Internet is made evident by the Google Trends graphic shown below. This drop in Internet should be analyzed and explained. Our hypothesis is that Internet market research has evolved and changed, separating itself from the traditional market research practice used in off-line projects.

Market Research Tools are a must if you wish to get good results fast. For digital market research, Google has a wonderful tool for researching search volume trends over time. When we looked up the trend for “Market Research“, the results were a total surprise. Here below you can see why:

There has been a down trend since year 2004 in the search volume for the subject: “Market Research”. From the Google data, in March 2004 the index was 100%. Today, in September 2013, the search volume is only 22%, in relation to the original figure. This means that today only a fifth of the people are interested in market research per se, as in 2004. This phenomenon is very strange.

Back to Basics: What is Marketing?

Anybody doing Market Research must have an excellent knowledge of  traditional marketing theory. This will be most useful for focusing more precisely her or his research projects. In this order of ideas, here is a wonderful one hour video about marketing by Professor Philip Kotler, one of the best marketing teachers in the world: