Google has a new useful tool for market research that is fast and accurate: Google Consumer Surveys (GCS). You choose your target audience, type your question and watch the results roll in within hours. It’s that easy, affordable and accurate. Take the free tour of the tool and learn all about it.
We have added a new category to this blog that will help the visitors enormously. It corresponds to resources. Traditionally, a “resource” was an economic or productive factor required to accomplish a job or an activity. In other words, something to help you achieve a desired outcome.
In Economy 101, we learn that the three basic resources are land, labor and capital. However, that was true over two centruries ago. As the world progressed, other resourses were added to this initial list and today there are more resources: energy, entrepreneurship, expertise, management, and information sources.
In Market Research our raw material is Information. We will try to supply you, our blog readers, with useful information sources. In market research, information can come from virtually anywhere: blogs, books, encyclopedias, expert opinions, journals, magazine articles, media, personal experiences, surveys, videos, web pages and so forth.