Google has a new useful tool for market research that is fast and accurate: Google Consumer Surveys (GCS). You choose your target audience, type your question and watch the results roll in within hours. It’s that easy, affordable and accurate. Take the free tour of the tool and learn all about it.
Sometimes you need to find similar websites to the one you are researching. There is a free tool for doing this, in a fast and easy way. It is called similarsites.com, and here are the two search possibilities it offers:
A – Search by the URL:
Simply type in the name of a website in the search-box and hit enter. You will see up to 25 results showing similar websites.
B – Search by Topic (or Keyword):
Type in the Keyword or topic of your choice into the search-box and hit enter. This will show you a list of up to 10 results, showing the most relevant websites contained in the search engine´s database.
You probably get many offers for SEO services in your mail-box. SEO stands for “Search Engine Optimization” and it is a very important topic in Internet marketing. The first thing you should do is go and evaluate their website. What is the page rank? Do you like their website? Search for reviews about the company. The next thing is to check and find some information on SEO. You can start by looking at this video by Matt Cutts and then visiting the SEO page:
Market Research is changing and its drop in popularity in the Internet is made evident by the Google Trends graphic shown below. This drop in Internet should be analyzed and explained. Our hypothesis is that Internet market research has evolved and changed, separating itself from the traditional market research practice used in off-line projects.
Market Research Tools are a must if you wish to get good results fast. For digital market research, Google has a wonderful tool for researching search volume trends over time. When we looked up the trend for “Market Research“, the results were a total surprise. Here below you can see why:
There has been a down trend since year 2004 in the search volume for the subject: “Market Research”. From the Google data, in March 2004 the index was 100%. Today, in September 2013, the search volume is only 22%, in relation to the original figure. This means that today only a fifth of the people are interested in market research per se, as in 2004. This phenomenon is very strange.