Google Trends for Market Research

Market Research is changing and its drop in popularity in the Internet is made evident by the Google Trends graphic shown below. This drop in Internet should be analyzed and explained. Our hypothesis is that Internet market research has evolved and changed, separating itself from the traditional market research practice used in off-line projects.

Market Research Tools are a must if you wish to get good results fast. For digital market research, Google has a wonderful tool for researching search volume trends over time. When we looked up the trend for “Market Research“, the results were a total surprise. Here below you can see why:

There has been a down trend since year 2004 in the search volume for the subject: “Market Research”. From the Google data, in March 2004 the index was 100%. Today, in September 2013, the search volume is only 22%, in relation to the original figure. This means that today only a fifth of the people are interested in market research per se, as in 2004. This phenomenon is very strange.